1.  The Apple company wanted to find a way to innovate the current market on mp3 players.  Apple hired people to run trials on the design of their new product and how it might actually work.  A meeting was held for a group of the apple elite to evaluate and decide which of the choices on design and function they wanted to choose.  They selected their final product and the ipod is now on the market.

2.  Nothing is perfect, but factors go into making something a good product: durability, style/color, comfort, price and quality.  All these factors are needed to make a close-to-perfect product.

3.  Ipods have many strengths: trendy, long lasting battery, easy to use, small, durable and compatible with your computer.  Ipods also have their weaknesses: small screen, scratched easily and expensive.  Overall an ipod is an excellent product and I highly recommend it.