Emotional Design Pt. 2

1.  "Whether we want to admit it or not we all care about the image we present to others- or, for that matter, about the self-image that we present to ourselves."  One of the most biggest tools, in my opinion, that designers can take advantage of is this statement.  Everyone cares about their self-image and will buy products, like clothes, if it improves their image.

2.  The categories Visceral Design, Behavioral Design and Reflective Design are all important because they all can be used as a tool when analyzing a product.  On top of that all these categories are true, for the most part, of how a consumer views a product.  I think these three categories could have better names: Visual Design, Performance Design and Self-Image Design respectively.  

3.  The best way to decide whether Visceral Design, Behavioral Design and Reflective Design are most important for a product is to analyze the product itself and to decide what the consumer will look at the most when shopping.  For instance, a clothes designer should consider Visceral Design and Reflective Design the two most important because when people shop for clothes they care most about how the clothes and how they will make them look.  On the other hand, when a designer is designing power tools they should consider Behavioral Design first because when people buy power tools they care about usability the most.