2. Certain products require a lot of complexity of they have many functions like, for instance, computers. Computers can't be resrticed to one or two buttons, they require many different buttons because of the many different functions computers have. Simplicity is most important in objects that don't have a lot of functions like clocks.
3. "If I see somebody with a polo shirt, then I feel self-conscious and want one myself. Therefore not only does a store make a sale but they also get a free form of advertising." (Jeff's blog) I thought Jeff's statement was interesting because I feel the same way. When I see someone wearing a shirt that I like by a company I usually wear I want to buy one for myself. Jeff also makes a valid point that I never realized that companies get free advertising when someone wears their products.
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