"Know it All"

1.  I think the authors main points are wikipedia is an innovative website that stands unique among other encyclopedias, wikipedia has a community of its own and wikipedia's unique innovation may lead to its own destruction.

2. "Wikipedia, which was launched in 2001, is now the seventeenth-most-popular site on the Internet, generating more traffic daily than MSNBC.com and the online versions of theTimes and the Wall Street Journal combined. The number of visitors has been doubling every four months; the site receives as many as fourteen thousand hits per second."  

The author defends his claim of Wikipedia's growth and does so with a staggering statistic.  The fact that Wikipedia receives 14,000 hits per second makes the reader sit back for a second in shock.

3.  In terms of Visceral Design, Wikipedia wins.  Wikipedia is the easy to use and edit site that has flash while Encyclopedia Britannica appears as the boring site that's made by boring nerds.  In terms of Behavioral Design, Encyclopedia Britannica serves better for the small array of topics they have while Wikipedia offers many more topics with less credibility.  Reflective Design goes to Wikipedia.  Wikipedia is the more popular site with more users, equipped with a "household name."