"Biggest Mistakes in Web Design 1995-2015"

1.  The reading indirectly focuses on Visceral and Behavioral Design.  The article focuses on how the user will perceive websites and their usability.  At the very beginning of the article it even talks about how websites should be designed for the user in mind and not designed for the people making the site.  

2.  The most important points of the article are: making websites for the user, usability of websites and don't use a website exclusively if other marketing strategies are working too.  The article overall stresses the importance of putting the user first.  

3.  1) Website grabs the attention of the user without being too over-the-top

     2) Icons correctly labeled and easy to find

     3) Finds a way to bring users back again

     4) The order of the website is user friendly