1.   1.  The main points of “The Experience Architect” are: trigger points are small changes in designed experiences that have a big impact, it is important to mix in original and memorable ideas, a companies experience is only as dull as their imagination, journeys always have more steps then what people first think, mobility works with journeys and reward loyal customers.

2.   2.  The design of experiences differs from the design of products in that a person goes through an experience with a company after they’ve committed to their service.  A product is a one-time buy and before a customer makes the purchase they’ve haven’t committed to any company.

3.   3.  I would set up a daily basketball game in the gym where anyone can come in and gets a chance to play.  The changes I would make is that the teams are constantly mixed up and records for each team aren’t kept; therefore, the games are simply played for fun.  I would also have an e-mail list in order to inform people if the gym isn’t open that day or to plan other fun activities.